According to a new survey by ZenithOptimedia.com Internet advertising spending will very shortly account for 7% of all global ad spend in 2008. In monetary terms the breakdown is as follows; online advertising is forecast to reach $23.9 billion before 2006 is out. It then seems set to rise to $28.6 billion in 2007 before finally surging up in its prediction to $32.5 billion in 2008. Simply put, that means we’re in the process of witnessing an almost astonishing growth spurt of 75% up from $18.5 billion in 2005.

The message for all Christian book publishers is simple - a seismic shift is taking place in the advertising world which Christian publishers can no longer bypass.

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